Adrián Gallardo Case Study
We moved from commenting on “what happens in the ecosystem” to telling his story — decisions, mistakes and learnings from his seat as an operator and investor. We humanized Adrián, landed each idea in an applicable lesson and closed with an invitation to conversation (not to sell).
The first post with this new approach went viral. The next day, he leveraged the traffic with a second post —this time a clear offer— and sold mentoring for €1,800 even though selling was not the goal. From there, his average interaction went from 20 to over 100 likes per post, with more qualified comments and a broader network.
In two organic posts he generated €1,800 in opportunities and his average likes rose from 20 to over 100 per post.
Because authority is not only declared — it is shown. Real experience, told in first person and with tangible utility, multiplies affinity and buying intent. The extra visibility brought exactly what he was looking for: better investment opportunities, more authority and higher‑quality contacts.
“Being myself —sharing real decisions and what I learned— changed the conversation. Better contacts reach out and, when I offer something, people respond.”
Ploot.ai helps you document with your voice and keep the rhythm with strategy; you bring the story.
Try Ploot.ai for free and see for yourself ;)
“Ploot helps me focus on having a real LinkedIn content strategy. I used to publish without direction and now I just review; it has saved me many hours per week and increased the quality of my posts.”
Tell us your initial idea and what you want to talk about and our writer will give you fully developed posts to publish today on LinkedIn
