How a solo founder built a €50,000+ business starting with €1,800.

In 7 months he went from 2,000 to 30,000 followers, reaching 8M+ people, but he started from a very different position… With five failed entrepreneurial projects and €1,800 in the bank, Marc went all‑in on one idea: launch his software, document it and sell it without filters on LinkedIn.

He could only afford one more month of work for his two collaborators; if the launch failed, he would shut down.

Thanks to Ploot, he set a content routine that gave him visibility, virality and, above all, revenue to fund the team and grow compounding to today. These were the results:

• +28,000 new followers
• 9M impressions
• 22 viral posts

He had tried posting 1 year before, but his posts did not exceed 1,000 views or 10 likes, so he quit.

But now he wanted to give it another try. These were the obstacles:

• No time: 10h+ days between code, support and meetings.
• No method: no process to generate ideas or measure results.
• No audience: 2,000 contacts, but posts with fewer than 7 likes.
• Tight cash: €1,800 to survive

1. Express onboarding (5 minutes)

• Create a free Ploot account → quick onboarding
• Audience diagnosis and strategy definition based on his goals (Get clients and personal visibility) and the 4 content pillars:
• Record the first voice interview to surface personal and viral ideas.
• Profile optimization: professional photo, banner with value proposition and CTA to free trial.

1. Personal
2. Educational
3. Business
4. Promotional

2. From idea to post in 60 seconds

1. After onboarding, weekly posts were generated according to the strategy.
2. He reviews the generated posts and schedules the week in 20 minutes.

3. Feedback and continuous improvement

• The Ploot dashboard shows impressions, clicks and comments.
• Automatic post creation according to the outlined strategy.
• 15‑min weekly review to iterate topics.

4. Minimal collaboration, maximum impact

• Thanks to Ploot’s algorithm, the internal strategy adapts to your best‑performing posts to focus on your customer and results.

• Followers: 2,000 → 30,000 (+28,000).
• 22 viral posts (+100k impressions each).
• 8M total impressions.
• Cumulative revenue: €51,200 (PRO plans and templates).
• 25 demos booked every month.
• Creation time: ~25 min/week.

• Keep building his software.
• Reach €100k ARR before the end of 2025 while maintaining 4 weekly posts.

“If you are a founder and lack time, ideas or audience:”

1. Record your voice. Ploot turns raw ideas into visibility, authority and clients.
2. Publish without friction. Schedule in one click; the tool chooses the best time.
3. Analyze and repeat. Review clear metrics, double down on what works.