Customer stories · Recruitment consultancy
Catenon stops depending on its company page
Five team profiles posting every week, 674,000 impressions in six months, and a system that no longer depends on someone remembering to post.
- Website
- catenon.com
- Industry
- Recruitment consultancy
- Profiles activated
- 5
The starting point: everything hung on the company page
Catenon posted from its company page, like almost everyone. A company page's reach depends on who already follows it, so the ceiling was set in advance: however well a post did, it reached the same people.
Meanwhile the sales team had profiles with years of real contacts inside them and weren't using them for anything. All the business knowledge sat in the heads of people who had no time to write it down.
And the goal wasn't visibility alone: they wanted that reach to turn into meetings, and to stop depending on a single account.
What we did
- We activated five team profiles, each with its own strategy: what they know, who they're talking to, and what sets them apart.
- We capture what each person knows through interviews and voice notes, and the content comes out of that. They review and approve: 30 minutes a week.
- Every post generates signals - who engages, who visits the profile, who comes back - and outreach happens on those signals, from their own profile and with their approval.
What their team published
Real posts from the activated profiles.
The numbers
Return on investment×7
| Before | After | ||
|---|---|---|---|
| Impressions generated | 165,990 | 697,678 | +320% |
| Likes | 1,559 | 7,514 | +382% |
| Comments | 171 | 1,019 | +496% |
| Followers | 4,953 | 7,379 | +49% |
The return compares the value of the reach generated against what it cost to get it, at market rates.
“Before, the company posted and that was it. Now we write ourselves, each about our own thing, and people reach out because of it. You can tell in the conversations we're having.”
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