Ploot

Cost per meeting

What does a qualified meeting cost you today?

Three numbers and you'll know. No sign-up, no email, nothing.

Your numbers

What you get today, what it costs you and where you want to be.

01

Count only the ones that fit your ideal customer and actually happen.

meetings / month

02

Add up what you pay for the channel that generates them: the SDR's salary and tools, the agency fee, or ad spend.

€ / month

03

A realistic target for the next six months.

meetings / month

€500

Cost per meeting

€48,000

Per year, at today’s pace

€10,000

To reach 20 a month

+€6,000

What you'd have to add

You're in the high band: €500 per meeting. And growing that way is linear: twice the meetings costs twice the money. The question isn't whether you can afford it, it's whether you want it to keep working like that.

Want to see what it would look like with your team?

Twenty minutes. We'll show you the platform with your ideal customer already set up and real contacts from your market inside.

The maths is a division: what you spend divided by the meetings you get. It doesn't include your sales team's time or the cost of meetings that never happen. If it did, the number would be higher.

How it's calculated

It's a division: what you spend each month on the channel that generates your meetings, be it LinkedIn, email or advertising, divided by the qualified meetings you get. Everything else follows from that: the yearly cost at the current rate, and what reaching your target would cost at that same cost per meeting.

What it doesn't include

It doesn't count your sales team's time preparing and running those meetings, or the cost of the ones that fall through. If it did, the number would be higher.

Frequently asked questions

Everything you have to pay for one qualified person to sit down for twenty minutes: the salary and the proportional share of the time of whoever prospects, tool licences, contact data and, where there is any, advertising or agency spend. It is not just the software bill: the salary usually weighs more than everything else put together.

Because almost nobody counts the time. One hour a day of a rep looking for who to write to is twenty-one hours a month that appear on no invoice but are paid all the same. Once that time is in the sum, cost per meeting multiplies against what you had in your head.

Yes, and that is where it usually surprises most. Put in what your hour is worth, uncomfortable as it is to price it, and the hours you really spend. The result is what each meeting costs you in your own hours, which is the resource you cannot buy more cheaply.

One with someone who decides or influences the decision, who has the problem you solve and who showed up. Courtesy calls and same-day no-shows do not count: put those in and the cost comes out lower and the figure stops helping you decide anything.

No. If your average deal is fifty thousand, paying a thousand per meeting can be an excellent business. The figure only says something next to your contract value and your close rate, which is exactly what the other tool works out.

There are two levers and only two: fewer hours needed for the same meeting, or a higher share of the people contacted saying yes. The first comes from removing manual work; the second from writing to people who already know you or have just given a signal. Raising volume does not lower the cost, it spreads it.

No. The calculator runs entirely in your browser and sends nothing to any server. No sign-up, no email.

Let us run your numbers with you in a demo