Cost per meeting
What does a qualified meeting cost you today?
Three numbers and you'll know. No sign-up, no email, nothing.
Your numbers
What you get today, what it costs you and where you want to be.
01
Count only the ones that fit your ideal customer and actually happen.
02
Add up what you pay for the channel that generates them: the SDR's salary and tools, the agency fee, or ad spend.
03
A realistic target for the next six months.
€500
Cost per meeting
€48,000
Per year, at today’s pace
€10,000
To reach 20 a month
+€6,000
What you'd have to add
You're in the high band: €500 per meeting. And growing that way is linear — twice the meetings costs twice the money. The question isn't whether you can afford it, it's whether you want it to keep working like that.
Want to see what it would look like with your team?
Twenty minutes. We'll show you the platform with your ideal customer already set up and real contacts from your market inside.
The maths is a division: what you spend divided by the meetings you get. It doesn't include your sales team's time or the cost of meetings that never happen. If it did, the number would be higher.
How it's calculated
It's a division: what you spend each month on the channel that generates your meetings, divided by the qualified meetings you get. Everything else follows from that: the yearly cost at the current rate, and what reaching your target would cost at that same cost per meeting.
What it doesn't include
It doesn't count your sales team's time preparing and running those meetings, or the cost of the ones that fall through. If it did, the number would be higher.