Customer stories · Technology consultancy
Sngular moves reach off the brand and onto its team
1,761,054 impressions generated from personal profiles, for a fraction of what buying that same reach would have cost.
- Website
- sngular.com
- Industry
- Technology consultancy
- Profiles activated
- 15
The starting point: everything hung on the company page
As in almost any technology company, Sngular's content came out of the corporate account. A company page reaches whoever already follows it, so reach was capped by a number that barely moves.
And there's something a brand account can't do: have a technical director explain how they solved a specific problem. That only works from a profile with a name and a face.
The goal was to move reach from the brand to the people, without asking them to become content creators.
What we did
- Strategy profile by profile: each person talks about what they know and to whoever cares, not about whatever is due on the brand calendar.
- The content comes out of what each person says in an interview or a voice note, in their own words. Nothing is published without their review.
- Sustained consistency: two to three posts a week per profile, month after month. That's what turns scattered reach into an audience.
What their team published
Real posts from the activated profiles.
The numbers
Return on investment×7.8
| Before | After | ||
|---|---|---|---|
| Impressions generated | 223,968 | 1,764,762 | +688% |
| Likes | 4,306 | 13,016 | +202% |
| Comments | 388 | 2,012 | +419% |
| Followers | 2,623 | 5,715 | +118% |
The return compares the value of the reach generated against what it cost to get it, at market rates.
“What changed is where the content comes from. It used to be the brand; now it's us talking about what we actually do, and that reaches people we weren't reaching before.”
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