Customer stories · Technology consultancy
Sngular moves reach off the brand and onto its team
1,764,762 impressions generated from personal profiles in five months, for a fraction of what buying that same reach would have cost.
- Website
- sngular.com
- Industry
- Technology consultancy
- Profiles activated
- 15
The starting point: everything hung on the company page
As in almost any technology company, Sngular's LinkedIn content came out of the corporate account. A company page reaches whoever already follows it, so reach was capped by a number that barely moves.
And there's something a brand account can't do: have a technical director explain how they solved a specific problem. That only works from a profile with a name and a face.
The goal was to move reach from the brand to the people, without asking them to become content creators.
What we did
- Strategy profile by profile: each person talks about what they know and to whoever cares, not about whatever is due on the brand calendar.
- The content comes out of what each person says in an interview or a voice note, in their own words. Nothing is published without their review.
- Sustained consistency: two to three posts a week per profile, month after month. That's what turns scattered reach into an audience.
What their team published
Real posts from the activated profiles.
The numbers
Return on investment×7.8
| Before | After | ||
|---|---|---|---|
| Impressions generated | 223,968 | 1,764,762 | +688% |
| Likes | 4,306 | 13,016 | +202% |
| Comments | 388 | 2,012 | +419% |
| Followers | 2,623 | 5,715 | +118% |
Impressions went up almost eightfold over the same period, across fifteen active profiles: around 117,000 each. It isn't the spike of one good week: it is what posting two or three times a week, month after month, adds up to.
Followers doubled, from 2,623 to 5,715, and comments went up fivefold. What changed wasn't the budget, it was whose name is on the content: the same topics, told by the person who solves them, reach people the brand account never did.
The return compares the value of the reach generated against what it cost to get it, at market rates.
“Working with Ploot has helped us give visibility to our colleagues at Sngular, so that the great work they are doing doesn't stay inside the company but reaches our whole community through LinkedIn. The Ploot team has been very attentive to what we needed as ambassadors, and the product has evolved enormously, with improvements shipped in very little time.”
Want to see what it would look like with your team?
Twenty minutes. We'll show you the platform with your ideal customer already set up and real contacts from your market inside.