B2B sales playbook
Turn your team into a sales channel on LinkedIn
The system we use to book more than 15 meetings a month per company: build an audience, detect buying signals, reach out to people who have already shown interest and measure every step. 27 pages, free. Currently available in Spanish only.
What we've achieved with this system
- meetings booked
- +150
- meetings booked
- LinkedIn impressions
- +40M
- LinkedIn impressions
- return on investment
- 6x
- return on investment
What's inside
Four parts, in the order the system is built. Everything can be done by hand: the playbook is the same with or without Ploot.
Part 01
Build your audience
How to make your team's profiles attract your buyer, without relying on a one-off viral post.
- Five principles for a post that stops the scroll
- A weekly calendar on three axes: industry, solution and experience
- How to write posts that end in a private conversation
- Real posts that have booked meetings
Part 02
Detect buying signals
What a signal is, how to separate it from noise and why a lead is only worth something if it fits your ICP and showed interest recently.
- The driving licence rule: ICP × signal × recency
- More than 25 signals to detect, by temperature
- What separates a 38% reply rate from 1-5%
Part 03
Warm multichannel outbound
How to reach people who have already given a signal, on LinkedIn and by email, before it goes cold.
- How much time manual signal detection takes
- Messaging principles and one flow per temperature
- Sample messages for hot, warm and cold signals
- No reply? Who to write to next in the same account
Part 04
Measure and improve
What to measure at each step of the funnel, who owns each number and how to reach 4 meetings a month per person.
- The per-person funnel, from posts published to pipeline
- What to expect in month 1 and from month 3
- Cost per meeting: an SDR versus this system
