Ploot

LinkedIn profile review

Optimize your LinkedIn profile: a free score in one minute

Paste your profile URL. We tell you its score, the two things costing you the most and, if you want, email you the full report with 3 headline ideas.

Personal profiles only. We read what anyone sees without logging in.

We analyze the public profile you enter. The Ploot team can see it and reach out on LinkedIn.

What the tool looks at

It reads your public profile and compares it against 15 points that separate a profile that starts conversations from one that just exists: photo, banner, headline, About, Featured, experience, skills, activity and URL. Each point is weighted by how much it affects whether someone accepts your invitation or messages you. The score comes from that, not from an opinion: the same profile always gets the same score.

The checklist, point by point

  1. 01

    Profile photo

    Professional, well lit, with your face filling most of the frame. Your brand colours in the background help. Recommended size: 400 × 400 px or more.

  2. 02

    Banner

    It isn't decoration: it's the first ad for what you do. Your offer, some social proof and no questions. It's 1584 × 396 px and your photo covers the bottom-left corner.

  3. 03

    Headline

    Plain, short and direct: who you help and what you achieve. Your job title alone isn't enough, because it's all people see in an invitation or a comment.

  4. 04

    About

    Around 2,000 characters: your story, what you do and for whom, results with numbers and, at the end, how to reach you. Short paragraphs that read well on mobile.

  5. 05

    Featured

    Send traffic where it matters: your website, your newsletter or a calendar. 1920 × 1080 px images look good on every screen.

  6. 06

    Custom button

    Set it up from the pencil icon on your profile; it shows under your headline. Pick the call to action and add the URL you want people to go to.

  7. 07

    Experience

    Remove what isn't related to your current focus, describe what is and add links where you have them.

  8. 08

    Skills

    You can add up to 50. Put the 2 most relevant at the top and ask for endorsements on those specifically.

What it doesn't look at

It doesn't judge whether your photo or banner look good, only whether they're there. It can't read what only your connections see either. The full report does comment on the content of your headline and About section, and suggests alternatives based on what your profile already says.

Frequently asked questions

Yes. The score and the two main issues appear instantly without giving any data. The full report is free too; we only ask where to send it and a bit of context to tailor it.

No. We only read the public part of your profile, the same thing anyone sees when opening it without logging in. We never ask for your password.

It's 15 checks, each with a weight. A point counts in full if it's right, half if it can improve and nothing if it's missing. The headline weighs the most, because it's the most visible.

An assessment of each section with concrete actions to improve it, 3 headline ideas written from what your profile already says and a structure for your About section.

Whenever you change focus or role, and at least once a quarter. If you've made changes, run the URL again: the score updates.

One whose headline says who you help, with an About section that has results and a call to action, something in Featured that leads to a calendar, and recent activity. That's what weighs most in the score.

We use your email to send you the report and, unless you unsubscribe, the occasional email about LinkedIn and Ploot. We don't sell or hand your data to anyone.

No, only personal profiles. Company pages have different sections and a different logic.

A good profile opens the door. Ploot brings the meetings.