Solution by sector
Win clients for your B2B software with buying signals
Whoever is about to buy your software leaves traces before they ever talk to you. We follow them.
The signal that works best in B2B software
Anyone opening a vacancy for the role your software solves is already paying for that problem through payroll. If someone from that company also lands on your pricing page, the purchase is closer than you think. Ploot puts the pieces together and tells you who to contact today.
All of this rests on two pieces: signal detection and the audience your team builds. What it costs to set up is on plans.
Hot, warm, cold: not every signal carries the same weight
Hot
we reach out now- Visits to your pricing, demo or case study pages
- A vacancy for the role your product solves
- Mass hiring in that area
- Webinar sign-ups or content downloads
Warm
we approach with context- A new head of the area: they have 90 days to show results
- A funding round or an expansion
- A dated change that pressures your whole market at once (a regulation, a deadline)
- Someone comments or posts about the problem you solve
Cold
we nurture- Likes on your content
- Engagement with your competitors or the sector's voices
- Profile visits
Here the order is set by market interest, not by your list: the pipeline fills by temperature, not by volume.
Nordika
B2B logistics · 24 employees · Madrid
Fit
94
How we'd do it with you
Your team posts on LinkedIn about the problem your software solves, in your buyer's vocabulary. Your team posts about the problem your software solves in the words of the person living it: not the product sheet, but what happens before anyone looks for a solution.
We detect who is showing interest: visits, vacancies for the key role, new decision-makers, dated triggers. We detect who's in motion: repeat visits to your pricing page, trials opened and never used, people starting to follow your team, and dated changes.
We reach out with the signal as context and book the meeting with someone already living the problem. The message arrives with the signal inside it and from a real profile, not a brand account. Whoever replies was already in the problem, so the demo starts half done.
Frequently asked questions
What's already happening
+450
Meetings booked with Ploot
3 h
Saved every week per active profile
3,000
People use Ploot every week