Ploot

ROI calculator

Work out the ROI of your LinkedIn prospecting

Estimate the revenue you unlock and the time you hand back to your team. Your ROI with Ploot, in seconds.

Additional revenue

What your team can expect to bring in on top, with Ploot.

120
8%
€12,000

Time saved

What your sales team stops spending on chasing lists.

6
2h

€1,382,400

Revenue per year

€115,200

Revenue per month

120

Leads per month

252 h

Hours per month

10 meetings/mo

Meetings per month · scale 0–50

An estimate built from your own numbers, not a promise: leads times your conversion rate times your average deal size, counting 21 working days a month.

How it's calculated

The estimate multiplies the leads you work each month by your conversion rate and by your average contract value, then takes it to twelve months. Time saved is the number of reps times the hours a day each one stops spending chasing lists, over 21 working days.

What it doesn't include

It doesn't account for the sales cycle - revenue doesn't land the same month as the meeting - or for the pipeline you already had without us. It's an estimate with your numbers, not a promise.

Frequently asked questions

To put a number on a decision that is almost always made by gut feel. From the leads you work each month, your conversion rate and your average deal size comes how much revenue is on the table, and from your headcount and the hours they spend searching, how much time is going. It is not a proposal: it is your own spreadsheet, done in ten seconds.

Use closed opportunities divided by meetings over the last quarter. If you do not even have that, start at 20% and move it: what matters here is not the number the exact figure gives you, but how much the result changes when you move that percentage by two points. That is where you see whether your problem is volume or quality.

Because it is the gross revenue of the opportunities that close, not profit, and because it is annualised. For a more conservative figure, drop the conversion rate to the worst quarter you remember and you will see the floor instead of the ceiling. Both are useful: one says what there is to win, the other what cannot be lost.

It is the time that today goes into finding who to write to, checking profiles and preparing lists, which is the part your team stops doing. It does not include the meeting itself or the proposal, which stay theirs. The calculation counts 21 working days a month.

It works for B2B selling with a meeting involved and a cycle longer than a few weeks: consulting, recruitment, software, professional services. If you sell self-service or at low ticket and high volume, the arithmetic is different and this falls short.

No. The calculator runs entirely in your browser and sends the numbers nowhere. If you then want us to go through them together you do need to book, but the sum is yours without giving anything.

This one looks forward: how much you could earn. The other looks back: what each qualified meeting costs you today by whatever route. They are usually used together, because one gives the numerator and the other the denominator of the same decision.

Let us run your numbers with you in a demo