Feature
Reach out only to people already showing interest
Every interaction is someone raising their hand. Ploot detects them on LinkedIn, filters them against your ideal customer and tells you who to write to today.
The problem
The signals go past everyone
Your market gives off signals every day. Someone reacts to a partner's post. A company in your sector opens three vacancies for exactly the role your service solves. A director visits your pricing page on a Tuesday afternoon.
Nobody sees them. Nobody sorts them. And nobody acts while they're still warm.
Signals don't come from nowhere: half of them are generated by your team's content, which is what audience building is about. The other half your market gives off on its own. What we never do is cold outreach, and what we detect feeds the personalised messages.
How it works
The system captures every signal in real time, on LinkedIn and beyond it.
Each signal is matched against your ideal customer: role, sector, company size. The noise stays out.
Sorted by temperature, hot to cold, so you know where to start.
The lead arrives with full context: who they are, what they did and when. Ready to contact at the right moment.
Where this piece sits in the system
The result
You stop asking how many to write to and start knowing who to write to today.