Ploot

Feature

Build the audience of your partners and directors

Content is the fuel that generates the signals. We make it happen without stealing your team's time: 30 minutes a week.

The problem

Your team doesn't post, and it isn't for lack of willingness

Your competitors post on LinkedIn every week and your people don't. It isn't laziness: nobody has time to think what to say, write it well and keep it up for months.

That's why employee advocacy programmes die after three months. A calendar gets handed out and everyone relies on goodwill, but it's a job that isn't theirs: the first busy week, posting is the first thing to go.

And every week without posting is audience, and signals, that your competitors take.

Every post generates buying signals the system picks up and ranks. If you're coming from a sending tool, the comparison with lemlist spells out the difference, and plans shows what each programme includes.

The expert records a two-minute voice note and the post comes out of it, with their way of speaking intact.
The curve does not take off in the first month. An audience is not bought: it builds up week by week.

How it works

01
Strategy by hand, profile by profile

We design one per person: what they know, who they speak to, what sets them apart. A partner and their sales director don't tell the same story or talk to the same people. No templates handed out to the whole team.

02
We capture what that person knows

We start with an interview run by an AI agent that draws out their experience, their cases and how they see the sector. After that, everyone adds what they want when they want: a voice note after a meeting, a thought, a deal just closed.

03
We write, they approve

The post comes from what that person told us, in their vocabulary and with their judgement. Nothing gets published without their review: 30 minutes a week.

04
Real consistency

Two to three posts per week per profile, sustained over time. Consistency is what builds an audience; three-week bursts build nothing.

Where this piece sits in the system

The result

Your team posts with consistency, the audience grows and every post generates signals.

Your network, segmented by ICP

FinanceCFO · B2B software128
SalesVP Sales · SaaS96
PeopleHead of People · retail74
OperationsHead of Ops · industry61

Only people who fit one of your profiles get in.

Every contact in the team network falls into one of your target profiles. Anyone who fits none of them is not written to.

Frequently asked questions

The strategy is done by hand and nothing is published without the person reviewing it. We work with listed companies: a generic post isn't an option there.

Posting about what you know is the most efficient way to work your market: every post works for you while you work on your own thing.

30 minutes a week to review and approve. We do the rest.

From four profiles upwards the system makes sense; below that, the result depends too much on one person being consistent. With several profiles the effort is shared (thirty minutes a week each) and the surface where signals appear multiplies, because each person speaks to a different part of the market. The cases we publish have teams of five and fifteen active profiles.

From what they already know. We capture their knowledge in interviews and voice notes (five minutes talking about a deal they have just closed) and the posts come out of that, in their own words and with their own examples. Nobody has to sit in front of a blank page; they only have to review and approve.

Their profile stops publishing and the audience they built goes with them, because it is theirs. That is the price of reach living in people rather than in a company page, and it is also why several profiles are activated at once: the system cannot depend on any one person. What stays with the company is the strategy, the record of what works and the conversations already open.

Yes, and it is usually the best starting point: the habit is there and nobody has to be convinced. What the system adds is what is almost never there when people post freely: a strategy per profile instead of whatever occurs to each person that week, consistency when a busy week arrives and, above all, signals coming out of every post that someone actually works. Publishing without collecting what it generates is half the job.

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